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AFFLE (INDIA) LTD is a global technology business. It has two business segments: One is Consumer Platform; second is Enterprise Platform.

Its Consumer Platform primarily provides the services like New consumer conversions (acquisitions, engagements and transactions) through relevant mobile advertising; Retargeting existing consumers to complete transactions for e-commerce companies through relevant mobile advertising; and An online to offline (“O2O”) platform that converts online consumer engagement into in-store walk-ins.

For Fiscal 2019 on a consolidated basis, its revenue from Consumer Platform contributed 97.0% of its revenue from contracts with customers. Company primarily earns revenue from its Consumer Platform on a cost per converted user (“CPCU”) basis, which comprises user conversions based on consumer acquisition and transaction models.

Affle India Limited IPO - Issue Details:

Issuer Affle India Limited (View Report)
Issue Type 100% Book Built Issue IPO
Issue Period Issue Opens: Jul 29, 2019
Issue Closes: Jul 31, 2019
Price Brand Rs.740* - Rs.745^ per Equity Share
Issue Size Rs.457* Crores - Rs.459^ Crores
Face Value Rs.10 per Equity Share
Bit Lot 20 Equity Shares and in multiples thereof
Maximum Bid amount for Retail Rs. 2 Lakhs
Institutional 75% of the issue size (46,26,927* - 46,20,805^ Equity Shares)
Corporate 15% of the issue size (9,25,385* - 9,24,161^ Equity Shares)
Retail Individual Bidders 10% of the issue size (6,16,924* - 6,16,107^ Equity Shares)
Listing NSE & BSE
UPI All Retail Applications compulsorily in UPI Mode
Registrar Karvy Fintech Pvt Limited
Book Running Lead Managers ICICI Securities & Nomura Financial
* Lower Price Band; ^ Upper Price Band


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